Work samples
BEI Impact Report
Each year, the Building Electrification Institute (BEI) publishes an Impact Report highlighting their achievements, progress, and measurable outcomes. As Director of Communications and Development, I led the report from concept to completion, developing the outline, content, and visual layout. I introduced new sections to elevate the report's depth, including one spotlighting BEI's thought leadership and another articulating the organization's vision for the future. I also created a dedicated landing page to give readers a more engaging entry point into the content.
To bring the design to life, I managed a graphic design consultant, directing the creation of a custom map, a visual summary section, and intentional image placement throughout. The new sections and design elements I introduced were carried over into BEI's subsequent impact report after my departure, a testament to their lasting value and the strength of the framework I established.
Healthy Homes Fair
As a communications consultant for Electrify DC, I was tasked with developing and leading the communications strategy for the organization’s annual electrification fair. The Healthy Homes Fair is the largest free consumer-facing home electrification and decarbonization event in the country. I developed and executed a multi-channel campaign across paid, earned, owned, and grassroots channels. I led partner and exhibitor engagement for the fair, coordinating with 40+ organizations to ensure they promoted their own participation + the fair to their audiences.
The result was record turnout and a growth in activations, including a candidate cook-off on induction, an EV mini auto show, and 16 workshops on electrification tech, programs, and initiatives led by our partners.
Switch is On IRA Planner
As part of the Switch Is On (SIO) campaign, a Building Decarbonization Coalition initiative to educate and empower homeowners to transition to all-electric living, I partnered with the program and research teams to develop an Inflation Reduction Act (IRA) incentives planner for digital and print distribution. My core contribution was translating complex federal policy, financial terminology, and technical specifications into clear, accessible language for everyday homeowners. To test the material beyond our internal team, I recruited volunteer SIO ambassadors to test the planner during networking events to ensure the content would resonate with their own neighbors and communities.
Andes Amazon Fund
The Andes Amazon Fund (AAF) is a multi-donor grantmaking organization dedicated to protecting biodiversity and natural landscapes in the Andean and Amazonian regions of South America. During my time at AAF as a communications manager, I was tasked with coordinating and writing press releases for our major conservation efforts in partnership with our grantees. Each press release required in-depth research into the region and surrounding forests, close coordination with local grantees to gather technically accurate and culturally relevant information, and collaboration with program teams to compile data and document AAF's detailed involvement.